KRISTA LYNN DARRELL
IN A NUTSHELL
Monotony is my kryptonite.
I take a human-centered, empathetic approach to solving problems.
I am an excellent cross-functional communicator. Everyone leaves a conversation with me understanding where we are any next steps.
I thrive in fast-paced environments where creative thinking, collaboration, and professional development are encouraged.
WORK EXPERIENCE
July 2019 - June 2023
Vice President, Operations | Incite Automation | Baltimore, MD
I was an equity owner of the company and responsible for day-to-day operations, maintaining our workplace culture, and ensuring employee retention/growth.
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Achieved an average profit margin of 29.25% during the first 5 years in business.
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Lead a team of 14 with professional experience spanning 0 to 20+ years.
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Evaluate existing processes for opportunities to minimize errors and maximize our consultants’ billable hours.
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Consult clients on best practices related to their cloud-based technology systems.
November 2018 - July 2019
Director of Marketing | Mind Over Machines | Owings Mills, MD
I worked with the CEO, COO, and SVP of Sales & Marketing to create and report on all marketing activities.
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Developed and reported against the annual marketing plan.
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Programmed company conferences and other major events.
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Created marketing materials to support a Sales team of 5 with business development.
October 2016 – November 2018
Techno Functional Consultant | Mind Over Machines | Owings Mills, MD
I consulted clients in various industries on best practices for building their low-code technology solutions, mainly within Microsoft's Power Platform.
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Created estimates for projects, which I was then held accountable to.
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Configured Dynamics 365 platforms for clients based on identified requirements.
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Lead project meetings and trainings for Dynamics 365 platforms I configured.
June 2009 - September 2016
Director of Marketing & Communications | Founders Financial, Inc. | Towson, MD
I worked with the CEO, President, Chief Compliance Officer, and third-party resources to manage all marketing, servant leadership development, and technology programs/projects.
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Increased active candidates in the recruiting pipeline from 10 to 35, monthly average.
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Orchestrated a week-long conference attended by 175+ people, annually.
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Transitioned the CEO’s leadership development platform to be paperless and created processes that decreased meeting preparation time by over 15 hours per month.
SKILLS
CRM
Marketing Automation
Reporting
Automation
Business Operations
HR/Management
Accounting
Microsoft Dynamics 365 (Sales, Field Service, and Project Operations)
Microsoft Dynamics for Marketing, HubSpot, Act-On, Keap
Power BI
Power Automate, Zapier
Outlook, Gmail, Word, Excel, PowerPoint, InDesign, Google Sheets, Google Docs, SharePoint, Teams, Zoom, SharePoint, DropBox
Performance Reviews, Leadership Development, Professional Development, Compensation Reviews, Interviewing
Microsoft Business Central, QuickBooks Online